Jenna Borcherding is a realtor in the Des Moines, IA area. In the realty business it’s standard to have your own website & brand. Jenna wanted to create a brand that was unique to her style, and the market she will be working with. This brand was inspired by patterns found in the home. The logo is my favorite part of this brand. After sketching an infinite number of house logos, this negative space logo made its way to the forefront. Enjoy!